It takes 15,500 litres of water to produce one kilo
Globally one billion people are malnourished and one billion are obese.
57% of food never reaches a human mouth.
And the carbon footprint of the food sector is higher than that of trains, planes and vehicles combined.
Our current global food system is efficient in only one area: reducing the cost of food at the till.
What do we mean by sustainable food?
We want to enable people to rediscover the importance of food and its real value. Real value goes beyond how much something costs and instead considers factors such as:
- the finite resources, like energy, water and land, that are used in the production of food;
- the well-being and rights of people who farm, process and package our food;
- the impact food has on our health; and
- the cultural value of food, what food means to us and how it shapes our identity.
Our approach focuses on reconnecting ourselves with food to explore how we should value food. We want people to truly understand the food we eat and put a stop to the perception of food as just another commodity.
Getting to know food will mean:
- understanding what a sustainable diet should look like
- understanding where the food we buy comes from and how it is made, and growing more of our own
- building skills and knowledge around food in the home
- celebrating the cultural significance of food
- advocating for positive change in our food system.
Our approach will encourage people, businesses and government to revalue the food we eat, now and in the future, for ourselves, our society and our planet.
We are seeking to promote changes in values, behaviours and society to:
- reduce food waste across the supply chain
- promote the consumption of food that is green, healthy and fair
- enable all communities to access sustainable food and reduce food poverty.