Waste Watch

Book now for Green Marketing Conference

8 August 2008

Will today's sensitive economic climate spell the end of green consumerism and cast doubts in the board room over the true impact of green marketing on the bottom line?

On 14 October 2008, Waste Watch will be a media partner at the Green Marketing conference at Grange City Hotel in London. This timely and high profile event will discuss the effect of green marketing on businesses' profits and consumers' pockets.

Campaign and Marketing magazines will bring together marketing and brand professionals in a series of case studies to discuss and share practical insights into:

• justifying the financial commitment to a corporate green strategy;
• pinpointing techniques to turn brands green cost-effectively;
• identifying environmentally-friendly alternatives to traditional marketing; and
• communicating green messages credibly so they resonate with consumers.

Speakers will include business representatives from Marks & Spencer, Eurostar, BT, Sky and Co-operative Financial Services. A consumer panel led by the Ethical Consumer Research Association and BBC Green will also provide a consumer perspective on what affects our purchasing habits and decisions.

If you're a marketing or brand manager or you're responsible for product development, sustainability or corporate responsibility, this event promises to be a useful and fascinating opportunity to network and learn more about green marketing.

To book your place and save £100 before 14 August, visit www.marketinggreen.co.uk