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Recycle Western Riverside
The issue: Waste Watch created and ran a community event to achieve PR coverage locally to raise awareness about waste and recycling, and encourage residents to recycle more across four London Boroughs.
The challenge: The event had to be educational yet fun, to encourage residents to recycle more and reduce their waste. Waste Watch supported participants and ran the project; and was responsible for generating PR coverage about the programme.
Our approach: Waste Watch worked with 14 households to undertake three waste reduction challenges - to reduce, reuse and recycle - to turn them from wasters to winners in six weeks. We supported participants with training, home-visits and motivated them through monitoring and evaluation. The project culminated in an awards ceremony at the London Eye celebrating the participants' collective achievements.
The results: What Not To Waste received local and regional media coverage, which aimed to normalise recycling behaviour and inspire the public to do more. Programme results showed the total amount of waste from participants' homes was reduced by 34% over six weeks. Recycling rates increased from 39% to 58%. Contamination levels (putting the wrong thing in your recycling bin) fell from 7% to less than 2% and a projected three tonnes of waste was diverted from landfill over the course of a year.
Finalist 'Best outdoor poster in the not-for-profit sector' - Campaign Magazine Awards 2006
Finalist 'Best outdoor campaign under 100k' - Green Guardian Awards 2006
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